Here's a wine cooler in a class all of its own – it's just we're not quite sure where that class is in the pecking order. Needless to say it looks something a tramp or street drinker would use hence the name – Bum Bag. Of course the term “ Bum” means a tramp in American English parlance & not a bag which is strapped to your waist & worn about your posterior As the name suggests, the Bumbag is a reusable foil lined drinks cooler which will keep your beverage cool whether you're imbibing from a bottle or can. However it is designed to look & feel like a brown paper bag, although it is actually made from water-resistant & tear-proof Tyvek. Ideal if you don't want the contents of your drink to be shown, although we think people will probably guess that it may be an alcoholic drink of some kind. The Cooler bag makes the perfect accessory to take to a picnic, barbecue. Music festival, days out in the park, beach or even an outdoor classical concert. Classy indeed.