Perfectly proportioned, classic, round ' Ben Sherman' face with striking contrasting silver indices. Sits comfortably in a gunmetal case on a gunmetal stainless steel strap. Elegance at a great price! Water-resistant up to 50 metres & comes with a one-year manufacturer's guarantee.BEN SHERMAN, THE BEGINNING Ben Sherman was the Mod God. The man who started making shirts in the late 1950s from a small factory in Brighton, went on to dress the swinging sixties & became the KING of trend-setting Carnaby Street. Hungry for money & fame, he remained a party animal until the day he died in 1987. The 1960s gave British youth more fashion, money & freedom than ever before. Working from small premises in Brighton, entrepreneurial shirt maker Ben Sherman saw his niche & founded the Ben Sherman Company in 1963.