Introducing the new Italia BRAVA professional dryer powered by breathtakingly innovative brushless motor technology, guaranteed to last 10x longer than your regular dryer. The 2400W Ferrari designed engine gives stronger air pressure & 15% faster*, more concentrated airflow for remarkably smooth & precise, high-speed blow-drying results. Revolutionary Ferrari designed Max Life PRO brushless engine technology uses magnets to drive power lasting up to 10x longer than regular carbon brush motors for up to 10, 000 hours of high-speed drying. With an ultra-lightweight design compared to other AC professional dryers, this exceptional dryer promises outstanding results with stronger air pressure, 15% faster airflow, quieter operation & ultimate shine MAXLIFEPRO TECHNOLOGY Ferrari designed brushless motor lasts up to 10x longer for up to 10, 000 hours of use POWER PRECISION 2400W of supreme power with lock-in turbo boost gives stronger, more precise air pressure & 15% faster airflow (2000rpm) SUPER LIGHTWEIGHT & LOW-NOISE 530g extremely lightweight design & low vibration compared to other AC professional dryers ensuring ultra -comfortable handling during continued use & quieter operation SMOOTH & SHINE Nano Titanium infused grille for superior heat transfer gives a more precise & smoother airflow for superior styling control & maximum shine 2400W Ferrari designed brushless motor lasts up to 10x longer with 10, 000 hours of operation 15% faster airflow & stronger air pressure with lock-in turbo boost maintains maximum drying power 530g ultra-lightweight design for comfortable balance Low vibration for quieter operation Nano Titanium & ionic technology for precise, ultra-smooth, high shine results Removable noise reducing rear filter 12 heat/speed setting combinations & cold shot button 2 ultra-slim nozzles Made in Italy 2.8m tangle-free power cord with hanging loop 2 year guarantee