Fake Bake Fair Self-Tan Lotion has been specially formulated for people with fair complexions. This pioneering technology promotes a radiant golden glow for all skin tones. Fair means that you can control your tanning experience by building up a healthy colour over time. The sheer luxurious consistency delivers the perfect amount of colour to even out your skin tones & enrich the appearance of your skin. A combination of cutting edge, naturally derived tanning agents DHA & Erythulose work with the melanin cells which lie in the top layers of your skin to develop into a tan that compliments your skin tones for a perfectly natural looking results.