HARD UP™ is a super strong holding gel that gives hair for an all-day hold, while providing ultra shine. You can spike, sleek, or sculpt your hair without the flakes HOLD:9 SHINE: 9 Directions for use: Apply to damp or dry hair to sculpt, mold & shape hair into place. Use on dry hair for a messy, volumized look. Sculpt a sleek, refined look when used on wet hair.