A daily, sulfate free cleanser that revives & nurtures brunette hair, while counteracting unwanted red/orange tones that tend to surface over time. Does not contain color deposits that change the shade of your hair color. Optical Brighteners will revive your hair color & add multidimensional shine. Superior UVA/UVB & heat protection will keep hair healthy & hair color longer lasting. This product is free of sulfates, parabens, gluten, petrolatum, phthalates, DEA, TEA, mineral oil, PABA, & paraffin. Alterna Caviar Anti Aging Shampoo & Conditioner are clinically proven to minimize the visible signs of aging. 100% of women showed visible improvement in shine, texture, softness, & manageability after just one use.