Up to 90% color retention after 30 washes! Instant brilliance for color-treated hair. With Argan oil, derived from the fruits of the Morccan argan tree, known for its nurturing capabilities. With Sea buckthorn, a vitamin-rich berry that contains a high concentration of antioxidants, known for protection against loss of shine & effects of free radicals. Sulfate-free formula with natural cleansing action for color-treated hair. Helps protect against free radicals. Especially gentle to hair color. Directions: Distribute through wet hair, massage into a lather, rinse throughly.