New, enhanced formula to make detangling easier & provide an exceptional feel on damp hair that carries on once the hair is dry. Its creamy lather gently cleanses & its gel texture conditions profoundly. The instant result: silky, shiny, soft hair The new keratin-enriched formula: Conditions profoundly. Gives hair vitality Helps improve the texture of the hair Provides softness Directions: Massage into wet hair. Rinse thoroughly & repeat if necessary.