This luxurious violet Shampoo is ideal for cool or bleached shades of blonde, highlighted or silver hair. The violet pigment in the shampoo cancels yellow, brassy tones to make blonde hair, highlights or silver hair. Helps create lasting hair color by building strength, while shielding the surface of the hair to prevent breakage & fading. Crafted with its very own Perfect-Balance Technology made from Chamomile, Honey & Quinoa Directions for use: If completely blonde, apply at the root then run fingers through the ends as you lather & rinse. The root is usually more golden/brassy than the ends therefore needs a more so concentrated amount applied directly. Follow by using the Daily Conditioner