Shampoo that shines, softens & seals Cherish you colour & maintain tonal vibrancy for up to 40 consecutive washes, when using with True Lasting Colour Conditioner. Infused with ultra-sheer micro-shine oils, this nourishing formula protects & imparts surreal shimmer. Directions for use: Apply as per normal shampoo. For best results follow with S Factor True Lasting Colour Conditioner.