Achieve a stunning cool ice-blonde look with Wella SP Silver Blonde Shampoo. Designed to enhance bleached & highlighted hair, reduce yellowness & leave hair with a glistening crystal clear shine. Ideal for neutralising warmer tones in blonde, bleached, highlighted & grey/white hair Wella SP Silver Blond Shampoo contains an Active Moisture Complex to gently cleanse, moisturise & leave your hair with a brilliant shine. Enhances cool tones in blonde, bleached, highlighted & grey hair Better caring performance vs. a global leading competitor Less skin staining vs. a global leading competitor Directions for use: Massage into damp hair. Rinse thoroughly.