Thickening Shampoo enhances volume, shine & flexibility. Benefits: Gives hair vitality, shine & bounce; Contains Wheat Protein that strengthens the hair & gives the hair volume at the base; Enriched with Vitamin B5 to make the hair structure thicker; All the Blend hair care products are safe for color treated hair. How To Use: Apply a small amount of Volume Shampoo to wet hair, massage into the hair, rinse & follow with the Volume Conditioner.