Protecting shampoo enriched with sulfate-free technology, for delicate colours such as reds, plums & coppers. If reds, plums, & coppers are your colour of choice, then try delicate color shampoo featuring sulfate free technology. The gently cleansing formula helps protect vibrant colours from the fading effects of water & helps keep reds radiant for longer. Directions for use: Distribute evenly through wet hair & lather. Rinse thoroughly. Repeat process if necessary.