Neutralises unwanted yellow tones & removes impurities for purified & shiny blonde hair Bring back the colour clarity of blonde hair with this brightening shampoo. Enriched with Ceraflash technology, its violet micro-pigments helps neutralise unwanted yellow tones, while anti-hard water agents remove any impurities. Protect against brassiness. Brightness is restored Directions for use: Distribute evenly through wet hair & lather. Rinse thoroughly. Repeat process if necessary. In order for this shampoo to truly activate your blonde, leave on for the recommended three minutes