Gently cleanse & tame unruly hair with this concentrated smoothing shampoo. The no sulfate formula with exclusive Thermal Anti Fade Complex helps boost shine & protect colour vibrancy. FEATURES & BENEFITS: No sulfate colour-preserving formula derived from Coconut, Corn & Sugar Rich lather, easy rinsing Extra gentle cleansing Helps protect colour radiance luxurious formula Directions: Apply a quarter/ten-pence sized amount to wet hair & lather. Rinse. Repeat if necessary.