WITH violet TONING PIGMENT Blonde getting brassy? This specially-formulated shampoo is powered by violet toners to banish brassiness & brighten blonde hair, while cleansers & conditioners help refresh, detangle & control frizz. Bed Head colour care for serial hair abusers Fragrance: Baha Mama Increases cool tones & combats yellow & brassy tones in blonde hair Hair looks & feels smoother & softer with reduced flyaways & frizz Improves blonde vibrancy & adds shine Directions for use: Use as necessary to help correct brassy tones. Leave in for 1-10 minutes depending on the desired effect