For weak, breakage prone hair that needs strengthening. Supercharge your hair with the new Elasticate Shampoo, taking hair strength to the next level. Flex it. Stretch it. Pull it. Tug it. Give your hair the power with this breakage resistance shampoo, packed with proteins & elastin for string, flexible anti-snap hair. Hair is breakage resistant, soft & flexible. Directions: Massage conditioner into wet hair after shampooing. Rinse well & get ready to flex your shine.