Soft Blue Technology is easy on the eyes & maintains colour Soft Blue LED technology uses smart technology to reduce harmful shortwave blue light without affecting the colour or image of the display. Soft Blue LED technology is certified by international testing organisation TUV Rheinland to reduce harmful blue light. IPS technology for full colours & wide viewing angles IPS displays use advanced technology that gives you extra-wide viewing angles of 178/178 degrees making it possible to view the display from almost any angle — even in 90-degree Pivot mode! Unlike standard TN panels IPS displays gives you remarkably crisp images with vivid colours making it ideal not only for Photos films & web browsing but also for professional applications that demand colour accuracy & consistent brightness at all times. Smart Image pre-sets for easy optimised image settings Smart Image is an exclusive leading edge Philips technology that analyses the content displayed on your screen & optimises your display performance. This user-friendly interface means that you can select various modes like Office Photo Movie Game Economy etc. to fit the application in use. Based on the selection Smart Image dynamically optimises the contrast colour saturation & sharpness of images & videos for ultimate display performance. The Economy mode option offers you major power savings. All in real time at the touch of a single button!.