The most superior UHD picture quality experience With picture quality that offers four times the detail of Full HD the JU6510 produces stunningly bright & clearer images. Thanks to Pur Colour technology even the most vibrant colours blaze to life as everything shown on the screen is expressed with richer true-to-life tones. Immerse in a curved TV experience Samsung’s revolutionary curved TV makes you feel as though you are right in the middle of the excitement. The UHD screen is curved at the right angle to provide the best viewing distance for your living room & gives you uniform & balanced viewing from all areas of the screen. HDR HDR tech for a greatly heightened colour range to deepen your view & show shades previously unseen in home entertainment. Expanding light dark & every colour in between to new levels this model's picture gets closer to real life. Freeview HD Enjoy better picture quality when watching live TV thanks to integrated Freeview HD all without a subscription. 4K Ultra High Definition To respond to screens getting bigger brands have packed their screens with more pixels. This screen has four times the number of pixels than 1080p Full HD TVs delivering stunning realism natural motion & incredible detail. & UHD upscaling increases the clarity of non-4K content..