Pictures & sounds feel so real on the Sony KD-43X80K 4K TV. Powered by our innovative X1™ processor advanced algorithms cut noise & boost detail.X-Balanced Speaker units & Dolby Atmos™ surround sound provide an immersive audio experience. For an immersive viewing experience this TV features our stunning flush surface design. Auto Genre Picture Mode ensures you’re in the best settings for the style of content you’re watching. Using the button on your remote ask Google to find a specific title on compatible apps. On the Sony KD-43X80K 4K TV everything feels so life like.. We can bring billions of colours to life on our TRILUMINOSTM PRO display by using a broader colour palette with an increased range of natural hue & saturation – just like you see in the real world. This unique broad colour palette lets you see colours on Sony BRAVIA TVs that you won't find anywhere else! Thanks to our remarkable 4K X-Reality TM PRO technology everything you see gets upscaled closer to the crisp & precise clarity that only 4K resolution can give
- even when watching 2K or HD content. Our X1TM processor the brains behind this remarkable TV is responsible for the stunning colours contrast & detail. Our unique X-Balanced Speaker units will wrap you in immersive sound with surround sound technology from Dolby Atmos TM for a theater-like experience. The KD-43X80K
Includes:: specific features to enhance your experience whether you're looking for the ideal 43-inch TV for gaming watching sports or watching movies. Because our Auto Genre Picture Mode handles the hard work for you you won't have to bother about tweaking your settings when you switch between entertainment styles! Our Ambient Optimization technology even identifies the amount of light & sound-absorbing items in your room automatically adapting the TV's picture & sound to your surroundings ensuring that you always get the optimum view. You can also use your voice to search for new content receive personalised suggestions & control your other smart home devices with this Google TV!.