Vodafone McLaren Mercedes Team Cap 2011

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Ergonomic - A specific design to fit the purpose of the user

Frequency - A term used to describe how often something is done

Frequency - A wave frequency is the number of times a wave repeats within a given time

Liquid - A state of matter - fluid form

Buckle - A device used on clothing to fasten two loose ends

team - A group of people or animals linked by a common purpose.

Logo - A symbol that is usually associated with a brand or product.

Adjustable - Something that can be changed or slightly modified to fit.

Design - A drawing or styles that shows the look and functionality of something before its made.

Adjustable - Something that can be changed in order to fit better.

Reference - To prove evidence with a back up source.

Originally starting out as a physical store selling Formula 1 memorabilia, onpole.com soon began trading online and diversified their product range. Founded by a retired Formula 1 manager, the site now sells much more than just memorabilia, stocking clothing, accessories, models, books, dvd's and experience days. They have also started to sell items related to MotoGP and are always looking to expand their product range. Being formula 1 fans themselves, they understand how passionate the fans of the sport are. They arrange to source merchandise signed by the drivers, arrange track days out and help their customers to get tickets to some of the best Formula 1 races. They make sure they are up to date with all the current season's drivers, teams and cars.