The Magic of a Name tells the story of the first 40 years of Britain`s most prestigious manufacturer
- Rolls-Royce. Beginning with the historic meeting in 1904 of Henry Royce & the Honourable C.S. Rolls, & the birth in 1906 of the legendary Silver Ghost, Peter Pugh tells a story of genius, skill, hard work & dedication which gave the world cars & aero engines unrivalled in their excellence. In 1915, 100 years ago, the pair produced their first aero engine, the Eagle, which along with the Hawk, Falcon & Condor proved themselves in battle in the First World War. In the Second World War the totemic Merlin was installed in the Spitfire & built in a race against time in 1940 to help win the Battle of Britain. With unrivalled access to the company`s archives, this is a unique portrait of both an iconic name & of British industry at its best.