We Are All Weird is Seth Godin`s cult classic on celebrating (and marketing to) the individual, now repackaged & relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolacto vegetarians? Definitely weird. Face it. We`re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. & only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. ” Read this book slowly & read it again, for the lessons are rich & wise.” (Jacqueline Novogratz, founder, Acumen).