Beet IT Organic beetroot juice (not from concentrate) is blended with 10% fresh apple juice to smooth the earthy aftertaste of beetroot & create a really delicious drink. Beetroot doesn't feature highly on most of our diets & the idea of drinking beetroot juice probably doesn't excite anyone too much, but this fabulous deep violet juice with a surprisingly sweet, & slightly earthy but rich taste is a great drink whether or not you are interested in its remarkable recently reported health benefits.