Did you know that mustard is yellow because turmeric is added? Well, now you do! This intensely yellow-orange organic turmeric can be used in a whole variety of curries & Moroccan dishes, & it can also be used to colour rice instead of saffron. It makes perfect sense for Abel & Cole to offer Crazy Jack organic products because sustainability is the core of the Crazy Jack philosophy. Back in the 1970's, wholefoods were seen as a fad…natural food was seen as 'alternative'! So Crazy Jack persevered, & is still sourcing food grown in a manner that is not damaging to the environment or potentially harmful to humans.