Crazy Jack Basmati Rice is produced in the Punjab region of Pakistan. The Organic farmers growing the rice are payed a higher price for their crop than their non-organic colleagues. Crazy Jack is pleased to be able to support projects like this & hope that you will be inspired to buy this rice & therefore help the Punjabi farmers improve their standard of living. Jack was called crazy when he spoke out against the widespread use of chemicals in agriculture but now many people are appreciating the benefits that organic food brings.