New & enhanced Formula With Keratin & Nopal Cactus Desert Essence Jojoba Shampoo is a daily shampoo formulated for fine, thinning hair or hair that just lacks lift. Jojoba seed oil helps to break down excessive sebum & product buildup that can weigh hair down. Keratin penetrates the hair shaft to strengthen all three layers of your hair. Nopal cactus, a great source of vitamin C, helps alleviate hair breakage. Jojoba oil is a southwest treasure extracted from a perennial woody shrub native to the desert. Desert Essence was one of the first companies to widely use jojoba oil across our products. Jojoba oil matches the body's natural sebum & moisturizes without leaving an oily residue. Beauty blooms in the desert.