We select only first class whole grains which have been organically grown for our range of Morning Puffs breakfast cereals. The outer husk is removed & we puff the grains by heating them to a very high temperature inside a sealed drum. This special process produces a puff ball, helping to preserve the original shape of the grain & to maintain maximum nutritional content. It also gives the grain a delicious roasted flavour. All our cereals are free from added salt, sugars, artificial flavours & colours. They contain only the natural grain with nothing else added, & are naturally cholesterol & sodium free, & low in saturated fat content.