Using only the purest Natural Vitamins, Amino Acids & JASON Exclusive Plantheol-3, this all natural nourishing shampoo is specially formulated to gently cleanse dry or damaged hair without stripping away necessary moisture. It is super-enriched to build body while it adds a healthy shine. JASON exclusive Planthenol-3 system is three plant-derived Panthenols (Vit. B5) that deeply penetrate the hair shaft & root delivering long lasting moisture, reducing the formation of split ends & increasing volume & manageability, leaving healthier, shinier hair.