Jack N’ Jill is the brainchild of a pharmacist husband & genius wife who share a paranoia about harmful children’s products. Dissatisfied with the available options, they set out to formulate the safest, most effective & yummiest toothpaste for their kids & yours. Jack N’ Jill Natural Toothpaste is Aussie made, completely safe to swallow & comes in five varieties of certified organic flavours; raspberry, banana, strawberry, blueberry & blackcurrant. They also have certified organic calendula & xylitol (a natural cavity fighter).