Mad Freeze is a cold gel that works like an ice pack. Its unique base of isopropyl alcohol, menthol, camphor & Yerba Mate (llex paraguayensis) create a powerful, long lasting cold effect. The use of cold in medicine is known as cryotherapy or ice pack therapy. It is often used in first aid to treat contusions, traumas or other injuries. This is because it decreases the activity of within cells as a result reducing oxygen demand within the muscles. Madfreeze is also excellent for the first few hours after bruising, traumas or other injuries as it causes vasoconstriction reducing the movement of fluids in the muscles which decreases the rate of swelling & bruising. After using cyrotherapy to reduce the initial swelling it is recommended that our powerful hot & cold therapy cream is used to remove stationary blood in the affected area & aid recovery. DOUBLE POWER RECOVERY.