two words laundry revolution. thats what this is. its a brand new detergent thats changing the way people do laundry. this teeny package packs a lot of punch. our patentpending smartclean technology uses an ultra concentrated plantbased formula that delivers big cleaning power with just a few tiny squirts. a 35 smaller carbon footprint than conventional detergent this lightweight pump is designed for easy onehanded use. made from 50 recycled plastic its a lean mean stainfighting