Why dabble with such a classic breakfast cereal we hear you ask? It's a great question, but the answer is really quite straightforward. We simply want to celebrate the enduring popularity of our original organic corn balls by giving our first iconic 'free from' cereal for kids a light chocolatey pampering. So yes, our Munch just gets a little more indulgent & flavoursome, but beneath the light chocolate coating of each wholesome corn ball resides more than enough nutritious wholegrain crunch to please even the most fussy, finely tuned palates. Nature's Path is a friendly, family owned company & we've been 'organically only' since 1985. That's certainly enough time to learn loads, including why it's unnecessary to dabble with any artificial additives when you're already using the most fantastical, 'good for you' whole grain cereals that have happily been grown in harmony with Mother Nature. We hope you enjoy this packet of cereal, safe in the knowledge that Nature's Path promises never to take either your taste buds or the wider countryside for granted by always ensuring that we leave the soil in a better state than we found it. " Always leave the soil better than you found it." Rupert Stephens, father of Arran, the founder of Nature's Path The Dian Fossey Gorilla Fund® International Spare a thought for our planet's largest primate, the endangered gorilla. With barely 100, 000 of these magnificent creatures left in the shrinking rainforests of Central Africa it's vital that we lend our support to the Dian Fossey Gorilla Fund, who work tirelessly to remind us what a poorer world we'd inhabit without our most noble of distant relatives. Fact: Human & gorilla DNA is 98% 99% identical Local human poverty sits at the heart of the gorilla's heartbreaking plight. Our charity partner is wholeheartedly committed to gorilla conservation, resisting habitat destruction, tackling poaching, fostering orphans & educating locals about why they must stand up for their in peril neighbours. Every year 1% of Choco Munch sales will back this heart rending cause.