Pregnacare Cream is a gentle massage cream, specially formulated to care for stretching skin during pregnancy. Stretch marks can appear anywhere on the body where the skin has been stretched. They occur when the lower layer of the skin containing collagen & elastin, which give our skin its elasticity, becomes damaged by a rapid weight loss or weight gain, such as in pregnancy. The violet appearance of the stretch mark on the skin is caused by the small blood vessels beneath the surface, which become more visible with stretching. Pregnacare Cream's unique formula contains vitamins C & E & botanical extracts such as natural extract of Calendula & Evening Primrose Oil, which together gently protect, nourish, moisturise & heal stretching skin. Pregnacare Cream is safe & effective during the months of pregnancy & may be continued to be applied after giving birth, to help the contracting skin to stay supple.