Alexander Rose - Monte Carlo Stacking Armchair

Rose - Commonly associated with a light pink colour

Rose - A fragrant garden plant

Grey - A colour often associated with old age (going grey)

Garden - An outside area with grass and foliage

garden - A planned space used for the display, cultivation and enjoyment of plants and other forms of nature.

edge - Enhanced data rates for GSM evolution also known as enhanced GPRS. A mobile phone technology with improved data transmission rates.

edge - The point at which two surfaces meet

Set - a group of items usually related to one another. Some objects cannot function without the complete set of items.

Components - Multiple items used to complete the product.

Home - A place of permanent residence for families.

Individual - A single separate item or person.

White Stores is an online retailer that was born out of an interesting concept. Instead of having one online store with a variety of products, they have developed a business model where they create new online stores with a focus on one specific product. Since starting in 2005 they now have websites dedicated to cushions, parasols, garden covers, garden benches, chimneas, firepits and waterproof beanbags. Although the company do create new websites for each product, they are focused on the outdoor furniture market. Customers looking for outdoor furniture can visit whitestores.co.uk where they will be redirected to the correct sites depending on what type of product they are looking for. White Stores are so commited to offering he lowest prices, that they offer a price match promise where they agree to match any lower price that a customer may find online. White Stores are expanding to include websites dedicated to bistro sets, Westminster Teak and outdoor furniture. With an ever expanding product line they can cater to a wide range of customer needs.