Alexander Rose - Portofino 2.5m Round Aluminium Garden Parasol - Crank
& Tilt - Grey

Aluminium - Corrosion resistant lightweight metal

Polyester - A synthetic fibre with improved wrinkle resistance

Machine Washable - Can be washed in a household washing machine

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Rose - Commonly associated with a light pink colour

Rose - A fragrant garden plant

Gram - 1000 Grams is equal to 1 Kilogram

Grey - A colour often associated with old age (going grey)

Garden - An outside area with grass and foliage

Dry - A term used to describe an item with has little or no water present

Dry - A term used in wine making to describe the lack of sugar (sweetness)

garden - A planned space used for the display, cultivation and enjoyment of plants and other forms of nature.

sun - A star at the centre of the solar system.

shrink - Smaller, contract or become compacted

strong - A descriptive word for an item that has physical strength

Colour - The categorised spectrum of light visable to humans

Polyester - A man made fibre from chemicals. Often refers to polyethylene terephthalate.

Resistant - Something that can repel against something.

Specification - A description of a product with the details of its attributes.

Parasol - An umbrella commonly used to shade from sunlight, often spotted at the seaside.

Winter - The fourth season of a year that comes between Spring and Autumn

Canopy - A covering that can be hung or held up, commonly found on beds.

Ideal - Something that satisfies a perfect criteria.

Environment - The conditions and surrounding area.

White Stores is an online retailer that was born out of an interesting concept. Instead of having one online store with a variety of products, they have developed a business model where they create new online stores with a focus on one specific product. Since starting in 2005 they now have websites dedicated to cushions, parasols, garden covers, garden benches, chimneas, firepits and waterproof beanbags. Although the company do create new websites for each product, they are focused on the outdoor furniture market. Customers looking for outdoor furniture can visit whitestores.co.uk where they will be redirected to the correct sites depending on what type of product they are looking for. White Stores are so commited to offering he lowest prices, that they offer a price match promise where they agree to match any lower price that a customer may find online. White Stores are expanding to include websites dedicated to bistro sets, Westminster Teak and outdoor furniture. With an ever expanding product line they can cater to a wide range of customer needs.