Alexander Rose - Scatter Cushion - Red

Polyester - A synthetic fibre with improved wrinkle resistance

Foam - A stubstance formed by trapping air in a solid or liquid

Rose - Commonly associated with a light pink colour

Rose - A fragrant garden plant

Gram - 1000 Grams is equal to 1 Kilogram

Garden - An outside area with grass and foliage

Dry - A term used to describe an item with has little or no water present

Dry - A term used in wine making to describe the lack of sugar (sweetness)

garden - A planned space used for the display, cultivation and enjoyment of plants and other forms of nature.

wash - To clean an item, usually using water and a detergent

Red - One of the three primary colours

Set - a group of items usually related to one another. Some objects cannot function without the complete set of items.

Polyester - A man made fibre from chemicals. Often refers to polyethylene terephthalate.

Prolonged - A measurement of time, generally longer than usual.

Dimensions - The shapes and angles of something or a situation.

Bench - Usually a long wooden chair found outdoors.

Environment - The conditions and surrounding area.

White Stores is an online retailer that was born out of an interesting concept. Instead of having one online store with a variety of products, they have developed a business model where they create new online stores with a focus on one specific product. Since starting in 2005 they now have websites dedicated to cushions, parasols, garden covers, garden benches, chimneas, firepits and waterproof beanbags. Although the company do create new websites for each product, they are focused on the outdoor furniture market. Customers looking for outdoor furniture can visit whitestores.co.uk where they will be redirected to the correct sites depending on what type of product they are looking for. White Stores are so commited to offering he lowest prices, that they offer a price match promise where they agree to match any lower price that a customer may find online. White Stores are expanding to include websites dedicated to bistro sets, Westminster Teak and outdoor furniture. With an ever expanding product line they can cater to a wide range of customer needs.