4 Seasons Outdoor - 30 X 30cm Pillow With Zipper - Curiosity Grey

ZIP - A device (Usualy Metal) used for temporarily attaching two pieces of fabric together

Grey - A colour often associated with old age (going grey)

Garden - An outside area with grass and foliage

Sofa - A comfortable piece of furniture for sitting on. Also known as a couch

water - A chemical substance. Chemical formula H2O.

garden - A planned space used for the display, cultivation and enjoyment of plants and other forms of nature.

wash - To clean an item, usually using water and a detergent

Stylish - A desirable design or layout

Pillow - A soft cushion support for the head used while sleeping or for support.

Colour - The categorised spectrum of light visable to humans

Zip - A Fastening which can open and close to get inside.

White Stores is an online retailer that was born out of an interesting concept. Instead of having one online store with a variety of products, they have developed a business model where they create new online stores with a focus on one specific product. Since starting in 2005 they now have websites dedicated to cushions, parasols, garden covers, garden benches, chimneas, firepits and waterproof beanbags. Although the company do create new websites for each product, they are focused on the outdoor furniture market. Customers looking for outdoor furniture can visit whitestores.co.uk where they will be redirected to the correct sites depending on what type of product they are looking for. White Stores are so commited to offering he lowest prices, that they offer a price match promise where they agree to match any lower price that a customer may find online. White Stores are expanding to include websites dedicated to bistro sets, Westminster Teak and outdoor furniture. With an ever expanding product line they can cater to a wide range of customer needs.