Alexander Rose - Polyester Armchair Cushion - Green

Polyester - A synthetic fibre with improved wrinkle resistance

Ergonomic - A specific design to fit the purpose of the user

Rose - Commonly associated with a light pink colour

Rose - A fragrant garden plant

Dry - A term used to describe an item with has little or no water present

Dry - A term used in wine making to describe the lack of sugar (sweetness)

Comfort - something that feels nice to the user. Often relaxing.

Polyester - A man made fibre from chemicals. Often refers to polyethylene terephthalate.

Condition - The quality of a product or service.

Resistant - Something that can repel against something.

Winter - The fourth season of a year that comes between Spring and Autumn

Wipe - To rub a cloth (or similar) along something generally to clean or dry

Brush - A tool with a handle and bristles set into a block to preen.

Environment - The conditions and surrounding area.

White Stores is an online retailer that was born out of an interesting concept. Instead of having one online store with a variety of products, they have developed a business model where they create new online stores with a focus on one specific product. Since starting in 2005 they now have websites dedicated to cushions, parasols, garden covers, garden benches, chimneas, firepits and waterproof beanbags. Although the company do create new websites for each product, they are focused on the outdoor furniture market. Customers looking for outdoor furniture can visit whitestores.co.uk where they will be redirected to the correct sites depending on what type of product they are looking for. White Stores are so commited to offering he lowest prices, that they offer a price match promise where they agree to match any lower price that a customer may find online. White Stores are expanding to include websites dedicated to bistro sets, Westminster Teak and outdoor furniture. With an ever expanding product line they can cater to a wide range of customer needs.