Relaxer Cushion - Florence

Cotton - A natural fibre grown on cotton plants

Foam - A stubstance formed by trapping air in a solid or liquid

Dry - A term used to describe an item with has little or no water present

Dry - A term used in wine making to describe the lack of sugar (sweetness)

Small - something that takes up less space than normal.

Cotton - A 100% natural fibre coming from a cotton boll.

Padded - Something with an extra cushion or boost.

Condition - The quality of a product or service.

Winter - The fourth season of a year that comes between Spring and Autumn

Environment - The conditions and surrounding area.

Dimension - The shape or measurements of something.

White Stores is an online retailer that was born out of an interesting concept. Instead of having one online store with a variety of products, they have developed a business model where they create new online stores with a focus on one specific product. Since starting in 2005 they now have websites dedicated to cushions, parasols, garden covers, garden benches, chimneas, firepits and waterproof beanbags. Although the company do create new websites for each product, they are focused on the outdoor furniture market. Customers looking for outdoor furniture can visit whitestores.co.uk where they will be redirected to the correct sites depending on what type of product they are looking for. White Stores are so commited to offering he lowest prices, that they offer a price match promise where they agree to match any lower price that a customer may find online. White Stores are expanding to include websites dedicated to bistro sets, Westminster Teak and outdoor furniture. With an ever expanding product line they can cater to a wide range of customer needs.