Non-flaking formula. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold & shine & has a low p H to prevent drying of the scalp. Provides very high hold with a high shine, prevents flaking, avoids drying the hair & scalp, allows for easier distribution through hair. Directions: • Apply to towel-dried hair • Work from scalp to ends & push hair into place • Leave it alone