Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, & a natural shine. This product also helps hair look thicker & is ideal for easing new users into the potential of styling jar products Shampoos out easily without residue, humectant that provides movable hold, conditions & moisturizes hair, a holding agent that encourages firmness, body & fullness to the hair, softens & swells the hair shaft making hair appear thicker. Directions for use: Work a small amount evenly through damp or dry hair & style as desired.