WITH PROTEIN BOOSTER TECHNOLOGY It's a hair miracle! This cocktail of repair actives & cool conditioners, helps protect your hair from heat, while violet toners fight brassiness & restore brightness to blonde hair. Bed Head Colour Care for serial hair abusers Protects hair during heat styling Protects hair from breakage by improving detangling Protects hair from split ends Protects against frustration caused by blonde hair going brassy Directions for use: Use on damp hair daily, weekly & anywhere in between to protect blonde hair. Shake well before use