VITAMINO COLOR range helps provide colour radiance protection for coloured hair. Gently cleanses the surface of the hair & helps to detangle whilst preventing early colour fade. Shade insurance starts with this creamy-light shampoo that uses Incell Hydro-Resist* double-locking technology. The protecting shampoo, specifically designed for coloured hair, prolongs colour radiance intensity with a lightweight film that repels water, helping to protect colour & enhance shine. * When used in conjunction with the VITAMINO COLOR conditioner & / or masque Directions for use: Distribute evenly through wet hair & lather. Rinse thoroughly. Repeat process if necessary.