Daily leave-in treatment leaves highly-lifted or highlighted blonde hair feeling soft, looking more shiny & up to 78% stronger after one application. FEATURES & BENEFITS: Daily blow-dry lotion Contains Keravis Directions: Apply to damp hair. Blow-dry & style as usual. ...

Concentrated masque penetrates deep into hair's cuticle to strengthen, soften & rescue high-lifted or highlighted hair with an intense dose of strength. Benefits Weightless, nourishing masque Contains 5x more Keravis than Perfect 4 Platinum Shampoo & Condition to equalize & even out porosity Transforms damaged blonde hair with enhanced elasticity, ultimate softness & incredible shine Directions: Shampoo. Rinse. Leave on 2-5 minutes. Rinse. ...

The no sulfate formula cleanses hair, while helping to maintain colour radiance of highly-lifted blonde hair. FEATURES & BENEFITS: No sulfate formula derived from Coconut, Corn & Sugar Rich lather, easy rinsing Gentle cleansing Helps maintain colour radiance luxurious formula Directions: Apply a quarter/ten-pence sized amount to wet hair & lather. Rinse. Repeat if necessary. ...

Oil-infused concentrated conditioner restores softness & boosts shine. FEATURES Precious Oils: Sunflower Seed Oil for Softness Coconut Oil for Vitality BENEFITS Daily, detangling concentrated conditioner that improves manageability, restores softness & boosts shine Directions: Massage into hair & scalp. Wait 1-2 minutes. Rinse. For deeper nourishment, add one pump of Versatile Caring Oil. ...

Zero Sulfate, Zero Silicone concentrated-oil formula protects colour vibrancy. Unique oil system penetrates deep into hair to drastically replenish hair. FEATURES Sunflower Seed Oil for Softness Coconut Oil for Vitality BENEFITS Zero Sulfate, Zero Silicone concentrated-oil formula that gently foams, intensifies shine, adds suppleness & protects colour vibrancy. Unique oil delivery system penetrates deep into hair fiber to deliver 4X the active ingredients to drastically replenish hair. Zero waste shampoo: highly concentrated allowing a 250 m L bottle to offer 70+ shampoos Directions: Apply a quarter-sized amount to wet hair, lather, rinse & repeat. For deeper nourishment, use as a system. ...

Versatile caring oil for exceptionally soft, radiant haircolour. Key Ingredients SUNFLOWER, COCONUT, OLIVE & JOJOBA OILS OLEO ANTI-FADE COMPLEX: Equalize porosity Restore manageability Replenish the protective lipid layer Enhance colour vibrancy Offering the utmost respect to colour-treated hair & the environment, Precious Oil contains 100% biodegradable non-toxic ingredients & is a paraben-and silicone-free formula, earning it the prestigious Green Seal certification. Directions: PRE-SHAMPOO: Apply 1 to 2 drops on dry hair. Follow with any Pureology shampoo, lather & rinse. LAYERED BEFORE CONDITION: Apply 1 to 2 drops to damaged hair after shampooing. Layer any Pureology condition on top. Leave on 1-2 minutes & rinse. LAYERED BEFORE MASQUE: Apply 1 to 2 drops to damaged hair after shampooing. Layer any Pureology masque on top. Leave on 5-10 minutes & rinse. LEAVE-IN: Apply 1 to 2 drops to the mid-lengths & ends of dry or damp hair. MIXED WITH STYLING PRODUCTS: Blend or layer 1 to 2 drops with your favorite Pureology styling products. Style as usual. OVERNIGHT TREATMENT; Apply evenly through hair before bed. Leave in or rinse out in the morning. DAY-2 REFRESHER: Apply 1 to 2 drops in palms & run through hair. SKIN SOFTENING: Apply to clean skin & massage in to moisturize. ...

Help add body & bounce to hair while blow-drying. This lightweight formula helps create fullness & shine in fine to medium hair types. Contains the exclusive Anti Fade Complex. FEATURES & BENEFITS: Developed to help provide volume & shine Leaves hair flexible Distributes easily through hair from roots to ends Easy brush-through Developed with Natural Plant Extracts
- Frankincense & Myrrh Enriched with the signature aromatherapy blend
- Ylang Ylang, Lemon & Chamomile
- Non-sticky, non-flaky formula Directions: Apply evenly through clean, damp hair. Blow dry using a round brush to help add volume.


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Help detangle & moisturize with this volumizing conditioner. Enriched with the exclusive Anti Fade Complex to maintain fresh-from-the-salon vibrancy. FEATURES & BENEFITS: Helps provide body & fullness Helps protect coloured hair's shine Developed with Natural Plant Extracts
- Rose, Sandalwood, Geranium & Basil Enriched with our Signature Aromatherapy Blend
- Mimosa, Mandarin, Vanilla & Lemongrass Decadent fragrance for a multi-sensorial, spa-like experience Leaves hair feeling smooth & soft Directions: Apply to clean, damp hair. Massage gently into hair & scalp. Wait 1-2 minutes. Rinse.

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A new addition to the Pure Volume collection, this menthol-infused, invigorating spray infuses hair with 24 hours of magnificent volume*! Boost hair at the roots for lasting lift, fullness & shine while protecting colour vibrancy. FEATURES & BENEFITS: Boost hair at the roots Menthol-infused, heat-protective formula Fortifying wheat protein & eucalyptus stimulates scalp & provides root lift & all-over fullness Exclusive Anti Fade Complex provides optimized colour retention* With use of Pure Volume Shampoo & Instant Levitation Mist Directions: Spray on damp hair at the roots. Air-dry or blow-dry for extra volume. ...

Gently cleanse hair with this concentrated volumizing shampoo. The no sulfate formula enriched with Anti Fade Complex leaves hair colour looking radiant. Helps hair feel bouncy, full-bodied & vibrant. FEATURES & BENEFITS: No Sulfate formula derived from Coconut, Corn & Sugar Helps provide body & fullness Helps protect coloured hair's shine Rich lather, gentle cleansing Enriched with Natural Plant Extracts
- Lavender, Ylang Ylang & Sandalwood
- Decadent fragrance for a multi-sensorial, spa-like experience Directions: Apply a quarter/ten-pence sized amount to wet hair & lather. Rinse. Repeat if necessary. Blow-dry with a round brush to add volume & body.

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