When Clearly Scrumptious decided to put together a range of fruit to help people lead healthier & tastier lives a clear goal was to find a strawberry which was bursting with all the great flavour of a fresh one. They were surprised at how hard this goal turned out to be but youll be pleased to hear they didnt give in. They had to taste dozens of varieties before they came to agree that these were the best refusing any that had sugar added or just didnt taste amazing. They are so jammy & vibr