two words laundry revolution. that’s what this is. it’s a brand new detergent that’s changing the way people do laundry. this teeny package packs a lot of punch. our patent-pending smartclean technology uses an ultra concentrated plant-based formula that delivers big cleaning power with just a few tiny squirts. a 35% smaller carbon footprint than conventional detergent this lightweight pump is designed for easy one-handed use. made from 50% recycled plastic it’s a lean mean stain-fighting machine. our high-powered formula is ultra concentrated (8 times!) so it works harder even if you use less. clever formulation seeks out dirt & stains (our smart clean technology is patent pending don’t you know.) our little pump means one-handed washing (yes really!) & no more messy laundry caps & drips. only 4 pumps directly into the drum or drawer for a standard load of laundry. ultra-concentrated so less water plastic & energy used for you to get super-clean clothes.