Rude Health Puffed Oats 175g. Light & toasty wholegrain oats. We select the finest oats, grown sustainably on small farms. We take the oats & tenderly load them into a giant popping machine. One minute they're flat little grains, the next minute they're plump pillows of breakfast wonder. that's it.
No additive sheanigans. No jiggery pokery. You get a light, oaty start to the day, a double shot of soluble fibre & take a big step towards lowering your cholesterol. We get to hang out in some really nice countryside. Everybody wins.
What gets us up in the morning. Making tasty breakfasts. Life's too short to eat food you don't enjoy. So we choose ingredients that taste amazing. Then we mix them so their flavours sing out. Making healthy breakfasts. We don't over-process anything into unnatural shapes & textures. We don't need salt, refined sugars or fortifications, as our ingredients are perfect just as they are. Sustaining you. There's an old saying: " Breakfast like a king, lunch like a prince & dine like a pauper." A bowlful of Rude Health breakfast is made to keep a bounce in your step until lunchtime. Sustaining the planet. There's no point being rudely healthy on a sick planet. So we work to minimise our packaging, & to grow our ingredients where they grow best naturally. & we'll never, ever use GM.YOU'RE IN RUDE HEALTH WHEN......you can hurdle the garden gate. You can overtake cars on your bike. You have an offroad Zimmer frame. We wanted to make cereals which help you feel that good all day. This is one of them.GET RUDER. If you like this kind of feeling, then why not try some of our other cereals, mueslis & porridges? We make them all with the best grains, fruit & seeds on Earth. To find out more about our other cereals, & where to get your hands on them, visit www.rudehealth.com WHY OUR PUFFED OATS WILL PUT A SPRING IN YOUR STEP. We select the finest oats, grown sustainably on small farms. We take the oats & tenderly load them into a giant popping machine. One minute they're flat little grains, the next minute they're plump pillows of breakfast wonder. That's it. No additive shenanigans. No jiggery pokery. You get a light, oaty start to the day, a double-shot of soluble fibre & take a big step towards lowering your cholesterol. We get to hang out in some really nice countryside. Everybody wins. Rude health rants. Bring back the top of the milk. Remember when milk used to be all creamy at the top? The race down the stairs to get the top of the milk on your breakfast cereal? These days we're robbed of all that fun by homogenised milk, which breaks down the fat so it's all boringly consistent. We love the real thing, ideally organic & never homogenised. Buy it whenever you can. For more rants, visit www.rudehealth.com THE UPS & DOWNS OF TRAMPOLINES. The man who invented trampolines publicised them by touring around with a bouncing live kangaroo. The world record for trampoline somersaults in 1 minute (84) was set by Dominic Swaffer in Gillingham. If you try to break it, have a good breakfast first. Then maybe wait a bit before you start.OATS THROUGH THE AGES.THE ANCIENT GREEKS & ROMANS preferred wheat to oats, & looked down on the porridge-scoffing northern tribes. Of course, the northerners got the last laugh, because (a) they burned Rome, & (b) they had lower cholesterol. We expect that the oat-loving Goths & Huns defeated the Romans by just fighting battles in the afternoon, when the legions had run out of energy, owing to having only a slice of toast for breakfast.THE ERUPTION OF A VOLCANO IN 1816 led to a world shortage of oats, which led to a world shortage of horses, which led to the invention of the bicycle, which led to millions of people wearing skin tight shorts at the weekend. Hooray.MORNING. Thanks for waking up with us. We're Rude Health, a small cereal company with big dreams. With a great breakfast inside us, we feel we can do just about anything: change the nation's eating habits, revolutionise farming, & look sexy while line dancing. Sorry if we get carried away sometimes. It's the cereal talking.WHOLEGRAIN. Every puff in this pack is made from one whole grain. We don't mash up our grains then re-shape them. That means they keep all their natural flavour & nutrition. So we don't have to 'fortify' them with artificial additives, because we don't process the good stuff out in the first place.HIGH FIBRE. We all know high fibre helps your digestion in ways that we really don't want to think about at the breakfast table. But did you know it's also been shown to help mental alertness? Tuck in & perk up!LOWERS CHOLESTEROL. Oats are a brilliant source of beta glucan, which is a brilliant thing because it lowers your cholesterol, which is a brilliant thing because that's good for your heart, which is a brilliant thing because your heart keeps you alive & naughty. Brilliant.
NO ADDED SALT OR SUGAR. Many cereals have loads of sugar & salt added to them. Ours don't. But cereals don't have saturated fat in them, do they? Well actually, some have loads. Some (we mention no names) have more sat-fat than a hamburger. Seriously. Not this one, though. We don't add a thing.HIGH FIBRE.NO ADDED SALT. NO REFINED SUGARS.I
MPRESSED BY OUR PACKAGE? We hope so. The cardboard's 100% recycled & 100% recyclable
- please do your bit. Yes, yes there's a plastic bag inside, but that's the best way to stop the cereal getting damaged, which would be the biggest waste of all. Vegetarian Society APPROVED. Recycle. Vegetarian Society Approved