Rude Health Puffed Oats 175g. Light & toasty wholegrain oats. We select the finest oats, grown sustainably on small farms. We take the oats & tenderly load them into a giant popping machine. One minute they're flat little grains, the next minute they're plump pillows of breakfast wonder. that's it. No additive sheanigans. No jiggery pokery. You get a light, oaty start to the day, a double shot of soluble fibre & take a big step towards lowering your cholesterol. We get to hang out in some really nice countryside. Everybody wins. What gets us up in the morning. Making tasty breakfasts. Life's too short to eat food you don't enjoy. So we choose ingredients that taste amazing. Then we mix them so their flavours sing out. Making healthy breakfasts. We don't over-process anything into unnatural shapes & textures. We don't need salt, refined sugars or fortifications, as our ingredients are perfect just as they are. Sustaining you. There's an old saying: " Breakfast like a king, lunch like a prince & dine like a pauper." A bowlful of Rude Health breakfast is made to keep a bounce in your step until lunchtime. Sustaining the planet. There's no point being rudely healthy on a sick planet. So we work to minimise our packaging, & to grow our ingredients where they grow best naturally. & we'll never, ever use GM.YOU'RE IN RUDE HEALTH WHEN......you can hurdle the garden gate. You can overtake cars on your bike. You have an offroad Zimmer frame. We wanted to make cereals which help you feel that good all day. This is one of them.GET RUDER. If you like this kind of feeling, then why not try some of our other cereals, mueslis & porridges? We make them all with the best grains, fruit & seeds on Earth. To find out more about our other cereals, & where to get your hands on them, visit www.rudehealth.com WHY OUR PUFFED OATS WILL PUT A SPRING IN YOUR STEP. We select the finest oats, grown sustainably on small farms. We take the oats & tenderly load them into a giant popping machine. One minute they're flat little grains, the next minute they're plump pillows of breakfast wonder. That's it. No additive shenanigans. No jiggery pokery. You get a light, oaty start to the day, a double-shot of soluble fibre & take a big step towards lowering your cholesterol. We get to hang out in some really nice countryside. Everybody wins. Rude health rants. Bring back the top of the milk. Remember when milk used to be all creamy at the top? The race down the stairs to get the top of the milk on your breakfast cereal? These days we're robbed of all that fun by homogenised milk, which breaks down the fat so it's all boringly consistent. We love the real thing, ideally organic & never homogenised. Buy it whenever you can. For more rants, visit www.rudehealth.com THE UPS & DOWNS OF TRAMPOLINES. The man who invented trampolines publicised them by touring around with a bouncing live kangaroo. The world record for trampoline somersaults in 1 minute (84) was set by Dominic Swaffer in Gillingham. If you try to break it, have a good breakfast first. Then maybe wait a bit before you start.OATS THROUGH THE AGES.THE ANCIENT GREEKS & ROMANS preferred wheat to oats, & looked down on the porridge-scoffing northern tribes. Of course, the northerners got the last laugh, because (a) they burned Rome, & (b) they had lower cholesterol. We expect that the oat-loving Goths & Huns defeated the Romans by just fighting battles in the afternoon, when the legions had run out of energy, owing to having only a slice of toast for breakfast.THE ERUPTION OF A VOLCANO IN 1816 led to a world shortage of oats, which led to a world shortage of horses, which led to the invention of the bicycle, which led to millions of people wearing skin tight shorts at the weekend. Hooray.MORNING. Thanks for waking up with us. We're Rude Health, a small cereal company with big dreams. With a great breakfast inside us, we feel we can do just about anything: change the nation's eating habits, revolutionise farming, & look sexy while line dancing. Sorry if we get carried away sometimes. It's the cereal talking.WHOLEGRAIN. Every puff in this pack is made from one whole grain. We don't mash up our grains then re-shape them. That means they keep all their natural flavour & nutrition. So we don't have to 'fortify' them with artificial additives, because we don't process the good stuff out in the first place.HIGH FIBRE. We all know high fibre helps your digestion in ways that we really don't want to think about at the breakfast table. But did you know it's also been shown to help mental alertness? Tuck in & perk up!LOWERS CHOLESTEROL. Oats are a brilliant source of beta glucan, which is a brilliant thing because it lowers your cholesterol, which is a brilliant thing because that's good for your heart, which is a brilliant thing because your heart keeps you alive & naughty. Brilliant. NO ADDED SALT OR SUGAR. Many cereals have loads of sugar & salt added to them. Ours don't. But cereals don't have saturated fat in them, do they? Well actually, some have loads. Some (we mention no names) have more sat-fat than a hamburger. Seriously. Not this one, though. We don't add a thing.HIGH FIBRE.NO ADDED SALT. NO REFINED SUGARS.I MPRESSED BY OUR PACKAGE? We hope so. The cardboard's 100% recycled & 100% recyclable
- please do your bit. Yes, yes there's a plastic bag inside, but that's the best way to stop the cereal getting damaged, which would be the biggest waste of all. Vegetarian Society APPROVED. Recycle. Vegetarian Society Approved
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Rude Health Puffed Rice 225g. Gluten-free wholegrain brown rice Silent but lovely: why Real Puffed Rice is different. Real puffed rice doesn't make a sound when you pour milk on it. Most puffed rice is pulped, reconstitute, fortified, sugar-coated & flash-fried. No wonder it explodes on contact with liquid. We only use wholegrain brown rice from Italy's Po Valley. We compress it, we pause for a moment, then we release the pressure... & foop! It turns into tasty littl bubbles of fun, with all the crunch & flavour you could possibly need. If you want a tasty breakfast, we're always happy to help. If you want a noisy one, turn up the radio. Puffed Rice 100% Wholegrain & Gluten Free For a Flying Start to the Day Silent but lovely: Why real puffed rice is different Real puffed rice doesn't make a sound when you pour milk on it. Most puffed rice is pulped, reconstituted, fortified & sugar-coated. No wonder it explodes on contact with liquid. We only use wholegrain brown rice from Italy's Po Valley. We compress it, we pause for a moment, then we release the pressure... & foop! It turns into tasty little bubbles of fun, with all the crunch & flavour you could possibly need. If you want a tasty breakfast, we're always happy to help. If you want a noisy one, turn up the radio. Puffed Rice Trivia If you're hanging out on a beach near Mumbai in India, make sure you try some Bhelpuri. It's a favourite local snack, made with puffed rice, chutney & spices. Perfect for getting your energy back after a morning's waterskiing. Puffed Rice made its début at the 1904 St Louis World's Fair. Its inventor, Alexander Anderson, shot it out of guns to publicise his new 'snack food'. Your can see one of his original rice puffing guns in the Goodhue County Historical Centre, if you're ever in Minnesota & have nothing better to do. (If you do see it, please send us a picture.) Wholegrain Every puff in this pack is made from one whole grain. We don't mash up our grains then re-shape them. That means they keep all their natural flavour & nutrition. So we don't have to 'fortify' them with artificial additives, because we don't process the good stuff out in the first place. Low Fat Brown rice is low in fat. After all, when did you last see a fat rice stalk? & the only other thing inside the pack is air, which is also low in fat. No Added Salt or Sugar We all know that many cereals have sugar & salt added to them. But did you know that some have more salt than a packet of crisps, & some have more sugar per serving than a jam doughnut? (We mention no names...) There's no sugar or salt added to this cereal, it's just good honest brown rice. Gluten Free If you're gluten intolerant, here's some good news: rice is one of the few grains that's gluten-free. & even if you're not, but you're regularly eating pasta, toast & sandwiches, then this will be a welcome break from all that wheat. What gets us up in the morning- We don't put artificial additives in our cereal. None. Ever. That means we have to get the very best ingredients to make it taste just right. So we lace up our boots & go & get them.- We select rice from farms in locations with perfect growing conditions. The closest place to the UK where you can grow rice really well is the Po Valley in northern Italy. So that's where we buy ours.- We don't use GM. Don't get us started about that stuff.- All our packaging minimises waste. We use recycled, recyclable materials wherever possible.- Of course, there are easier ways to make cereal. But then, easy things aren't really as much fun, are they? ...

Rude Health Puffed Rice 225g. Gluten-free wholegrain brown rice Silent but lovely: why Real Puffed Rice is different. Real puffed rice doesn't make a sound when you pour milk on it. Most puffed rice is pulped, reconstitute, fortified, sugar-coated & flash-fried. No wonder it explodes on contact with liquid. We only use wholegrain brown rice from Italy's Po Valley. We compress it, we pause for a moment, then we release the pressure... & foop! It turns into tasty littl bubbles of fun, with all the crunch & flavour you could possibly need. If you want a tasty breakfast, we're always happy to help. If you want a noisy one, turn up the radio. Puffed Rice 100% Wholegrain & Gluten Free For a Flying Start to the Day Silent but lovely: Why real puffed rice is different Real puffed rice doesn't make a sound when you pour milk on it. Most puffed rice is pulped, reconstituted, fortified & sugar-coated. No wonder it explodes on contact with liquid. We only use wholegrain brown rice from Italy's Po Valley. We compress it, we pause for a moment, then we release the pressure... & foop! It turns into tasty little bubbles of fun, with all the crunch & flavour you could possibly need. If you want a tasty breakfast, we're always happy to help. If you want a noisy one, turn up the radio. Puffed Rice Trivia If you're hanging out on a beach near Mumbai in India, make sure you try some Bhelpuri. It's a favourite local snack, made with puffed rice, chutney & spices. Perfect for getting your energy back after a morning's waterskiing. Puffed Rice made its début at the 1904 St Louis World's Fair. Its inventor, Alexander Anderson, shot it out of guns to publicise his new 'snack food'. Your can see one of his original rice puffing guns in the Goodhue County Historical Centre, if you're ever in Minnesota & have nothing better to do. (If you do see it, please send us a picture.) Wholegrain Every puff in this pack is made from one whole grain. We don't mash up our grains then re-shape them. That means they keep all their natural flavour & nutrition. So we don't have to 'fortify' them with artificial additives, because we don't process the good stuff out in the first place. Low Fat Brown rice is low in fat. After all, when did you last see a fat rice stalk? & the only other thing inside the pack is air, which is also low in fat. No Added Salt or Sugar We all know that many cereals have sugar & salt added to them. But did you know that some have more salt than a packet of crisps, & some have more sugar per serving than a jam doughnut? (We mention no names...) There's no sugar or salt added to this cereal, it's just good honest brown rice. Gluten Free If you're gluten intolerant, here's some good news: rice is one of the few grains that's gluten-free. & even if you're not, but you're regularly eating pasta, toast & sandwiches, then this will be a welcome break from all that wheat. What gets us up in the morning- We don't put artificial additives in our cereal. None. Ever. That means we have to get the very best ingredients to make it taste just right. So we lace up our boots & go & get them.- We select rice from farms in locations with perfect growing conditions. The closest place to the UK where you can grow rice really well is the Po Valley in northern Italy. So that's where we buy ours.- We don't use GM. Don't get us started about that stuff.- All our packaging minimises waste. We use recycled, recyclable materials wherever possible.- Of course, there are easier ways to make cereal. But then, easy things aren't really as much fun, are they? ...

Wholegrain wheat & nothing else. We love to see great fields of wheat being tosssed in the wind. It makes us want to do two things. The first is to run through it hand in hand casting our clothes into the air & shouting"I'm alive I'm alive The second thing we like to do is to buy the wheat & chuck it into a popping machine that explodes it into little nourishing bobbles of breakfast loveliness. This second idea is truly excellent as it keeps all the nutrition of the wheat ...

Rude Health Rye Oaty 200g. If vikings had packed lunches, they'd have packed snacks like this. Rye has a lovely dense nutty flavour that's great with Scandi favourites like gravlax or fish. These are snacks with real attitude. However you want to use them, they're up to the challenge; perfect for raiding parties, school trips & having a few friends around for a horn of mead. ...

First, the crackly crunch. Then, the taste: toasty & nutty. Each flake is one grain of natural spelt, simply steamed, rolled & lightly toasted. This rare approach yeilds a rare flavour & texture. & let's not forget the healthful inner riches of fibre & protein, immunity-enhancing & digestion-friendly. No added anythings, so you can add your own choice of sweet somethings. ...

First, the crackly crunch. Then, the taste: toasty & nutty. Each flake is one grain of natural spelt, simply steamed, rolled & lightly toasted. This rare approach yeilds a rare flavour & texture. & let's not forget the healthful inner riches of fibre & protein, immunity-enhancing & digestion-friendly. No added anythings, so you can add your own choice of sweet somethings. ...

Rude Health Spelt Oaty 200g. Spelt & oats are a great combination; the oats are comforting & satisfying while the spelt is rich & sophisticated. They make a great partner to cheese or canapes, they're amazing to scoff on their own as a natural pleasure & are a perfect addition to the lunchbox of anybody who needs to be mentally & physically in tiptop shape all day, like pilots, surgeons & primary school kids. ...

Rude Health Spelt Oaty 200g. Spelt & oats are a great combination; the oats are comforting & satisfying while the spelt is rich & sophisticated. They make a great partner to cheese or canapes, they're amazing to scoff on their own as a natural pleasure & are a perfect addition to the lunchbox of anybody who needs to be mentally & physically in tiptop shape all day, like pilots, surgeons & primary school kids. ...

Spiced Apple Granola. Muesli's sophisticated sister. If Muesli is all wholesome country oats, then Granola is like Muesli that moved to the city & got all fancy. Granola got mixed up with real apple pieces, cinnamon & a menage of spelt & six exotic grains, & drizzled with honey. The whole thing is baked with oh-so-chic unrefined cane juice sugar. It's satisfying, indulgent & up for it morning, noon & night. ...