Rude Health Puffed Rice 225g. Gluten-free wholegrain brown rice Silent but lovely: why Real Puffed Rice is different. Real puffed rice doesn't make a sound when you pour milk on it. Most puffed rice is pulped, reconstitute, fortified, sugar-coated & flash-fried. No wonder it explodes on contact with liquid. We only use wholegrain brown rice from Italy's Po Valley. We compress it, we pause for a moment, then we release the pressure... & foop! It turns into tasty littl bubbles of fun, with all the crunch & flavour you could possibly need. If you want a tasty breakfast, we're always happy to help. If you want a noisy one, turn up the radio. Puffed Rice 100% Wholegrain & Gluten Free For a Flying Start to the Day Silent but lovely: Why real puffed rice is different Real puffed rice doesn't make a sound when you pour milk on it. Most puffed rice is pulped, reconstituted, fortified & sugar-coated. No wonder it explodes on contact with liquid. We only use wholegrain brown rice from Italy's Po Valley. We compress it, we pause for a moment, then we release the pressure... & foop! It turns into tasty little bubbles of fun, with all the crunch & flavour you could possibly need. If you want a tasty breakfast, we're always happy to help. If you want a noisy one, turn up the radio. Puffed Rice Trivia If you're hanging out on a beach near Mumbai in India, make sure you try some Bhelpuri. It's a favourite local snack, made with puffed rice, chutney & spices. Perfect for getting your energy back after a morning's waterskiing. Puffed Rice made its début at the 1904 St Louis World's Fair. Its inventor, Alexander Anderson, shot it out of guns to publicise his new 'snack food'. Your can see one of his original rice puffing guns in the Goodhue County Historical Centre, if you're ever in Minnesota & have nothing better to do. (If you do see it, please send us a picture.) Wholegrain Every puff in this pack is made from one whole grain. We don't mash up our grains then re-shape them. That means they keep all their natural flavour & nutrition. So we don't have to 'fortify' them with artificial additives, because we don't process the good stuff out in the first place. Low Fat Brown rice is low in fat. After all, when did you last see a fat rice stalk? & the only other thing inside the pack is air, which is also low in fat. No Added Salt or Sugar We all know that many cereals have sugar & salt added to them. But did you know that some have more salt than a packet of crisps, & some have more sugar per serving than a jam doughnut? (We mention no names...) There's no sugar or salt added to this cereal, it's just good honest brown rice. Gluten Free If you're gluten intolerant, here's some good news: rice is one of the few grains that's gluten-free. & even if you're not, but you're regularly eating pasta, toast & sandwiches, then this will be a welcome break from all that wheat. What gets us up in the morning- We don't put artificial additives in our cereal. None. Ever. That means we have to get the very best ingredients to make it taste just right. So we lace up our boots & go & get them.- We select rice from farms in locations with perfect growing conditions. The closest place to the UK where you can grow rice really well is the Po Valley in northern Italy. So that's where we buy ours.- We don't use GM. Don't get us started about that stuff.- All our packaging minimises waste. We use recycled, recyclable materials wherever possible.- Of course, there are easier ways to make cereal. But then, easy things aren't really as much fun, are they? ...

Wholegrain wheat & nothing else. We love to see great fields of wheat being tosssed in the wind. It makes us want to do two things. The first is to run through it hand in hand casting our clothes into the air & shouting"I'm alive I'm alive The second thing we like to do is to buy the wheat & chuck it into a popping machine that explodes it into little nourishing bobbles of breakfast loveliness. This second idea is truly excellent as it keeps all the nutrition of the wheat ...

Rude Health Rye Oaty 200g. If vikings had packed lunches, they'd have packed snacks like this. Rye has a lovely dense nutty flavour that's great with Scandi favourites like gravlax or fish. These are snacks with real attitude. However you want to use them, they're up to the challenge; perfect for raiding parties, school trips & having a few friends around for a horn of mead. ...

Rude Health Rye Oaty 200g. If vikings had packed lunches, they'd have packed snacks like this. Rye has a lovely dense nutty flavour that's great with Scandi favourites like gravlax or fish. These are snacks with real attitude. However you want to use them, they're up to the challenge; perfect for raiding parties, school trips & having a few friends around for a horn of mead. ...

First, the crackly crunch. Then, the taste: toasty & nutty. Each flake is one grain of natural spelt, simply steamed, rolled & lightly toasted. This rare approach yeilds a rare flavour & texture. & let's not forget the healthful inner riches of fibre & protein, immunity-enhancing & digestion-friendly. No added anythings, so you can add your own choice of sweet somethings. ...

Rude Health Spelt Oaty 200g. Spelt & oats are a great combination; the oats are comforting & satisfying while the spelt is rich & sophisticated. They make a great partner to cheese or canapes, they're amazing to scoff on their own as a natural pleasure & are a perfect addition to the lunchbox of anybody who needs to be mentally & physically in tiptop shape all day, like pilots, surgeons & primary school kids. ...

Rude Health Spelt Oaty 200g. Spelt & oats are a great combination; the oats are comforting & satisfying while the spelt is rich & sophisticated. They make a great partner to cheese or canapes, they're amazing to scoff on their own as a natural pleasure & are a perfect addition to the lunchbox of anybody who needs to be mentally & physically in tiptop shape all day, like pilots, surgeons & primary school kids. ...

Spiced Apple Granola. Muesli's sophisticated sister. If Muesli is all wholesome country oats, then Granola is like Muesli that moved to the city & got all fancy. Granola got mixed up with real apple pieces, cinnamon & a menage of spelt & six exotic grains, & drizzled with honey. The whole thing is baked with oh-so-chic unrefined cane juice sugar. It's satisfying, indulgent & up for it morning, noon & night. ...

Spiced Apple Granola. Muesli's sophisticated sister. If Muesli is all wholesome country oats, then Granola is like Muesli that moved to the city & got all fancy. Granola got mixed up with real apple pieces, cinnamon & a menage of spelt & six exotic grains, & drizzled with honey. The whole thing is baked with oh-so-chic unrefined cane juice sugar. It's satisfying, indulgent & up for it morning, noon & night. ...

Rude Health Organic Sprouted Gluten Free Porridge Oats are as pure as can be. Normally oats are steamed before being turned into flakes, but these sprouted oats are simply rolled
- that's it. This means that the flavour is more oaty & complex, the texture is creamy but with a delicious bite.
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